Are moz semrush keyword difficulty score differences. (Helps to identify competition level)One cool feature inside of Keyword Ideas that I don’t see a lot of people use is the different keyword types. Are moz semrush keyword difficulty score differences

 
 (Helps to identify competition level)One cool feature inside of Keyword Ideas that I don’t see a lot of people use is the different keyword typesAre moz semrush keyword difficulty score differences  SEMrush is an all-in-one SEO tool that helps you improve the keyword rankings of your posts and boosts Google Ads campaigns

The company now has over 900 employees in 10 different countries, with its headquarters in Boston, MA. One of the most important metrics returned here is the keyword difficulty score. Round 2 Winner: SEMRush. Moz. LinkMiner Backlink Analysis Tool. Includes keyword research for YouTube, Amazon, and Bing. Thanks in advance for your help with this. One particularly critical element as you review the resultant suggestions is the keyword difficulty score. So let’s first have a look at all the features of Semrush and Moz. It is based mostly on the authoritativeness of pages ranking on the first search engine results page (SERP). Out of interest I then went and added one of the keywords that is. SEMrush keyword difficulty is a metric designed to help users assess the level of competition associated with specific keywords. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). Feature SEMrush Moz; Keyword Difficulty: SEMrush has a tool that assesses the competition level for a specific keyword. Moz’s proprietary Keyword Difficulty score shows how easy (or hard) it is to rank on each SERP. Round 2 Winner: SEMRush. The data doesn’t provide a measure of competitiveness, similar to the keyword difficulty and competitive density found in SEMRush. Moz vs SEMrush pros & Cons. However, you need a subscription to use it. Ahrefs, a powerful all-in-one SEO toolkit with a free 7 day trial, is. The LPS of KWFinder is based on the link profile, Moz, and Majestic metrics. Moz Pro offers a free 30-day trial, and subscriptions start at $99 a month. But Google’s result page has more SERP Features to help SEOs gain more exposure. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either: 1. SEMrush offers the score with decimal points, and Moz offers the score as a whole number. Find related keywords for your seed topic. Keyword Planner. Understanding these differences is crucial for. It helps save time for businesses simply by streamlining workflows. Using SEMrush I was able to identify a phrase match for. On the other hand, Moz is a user-friendly platform that offers a suite of advanced SEO tools, such as site audits and link building features. After you’re through with the registration, the process of starting queries is similar to both of the previously-covered services – just type in a keyword and wait for the results. SEMrush offers detailed ad-insights which Moz lacks. These tools give users valuable insights into their website's performance and provide actionable recommendations for optimization. , KD%) is a Semrush metric that estimates how hard it would be to conduct SEO and rank a website at the top of the organic search results for. Ubersuggest: Best for easy keyword research. KWFinder evaluates each URL on the 1st SERP by using the Link Profile Strength (LPS). Ahrefs proves once again that it is the best tool for keyword research. However, these Semrush SEO reports can be confusing for clients who don't. The description provided within the tool says that they use a combination of page quality and backlink profiles for the top 10 ranking results. The program makes an estimate of financial value per word. SEMrush’s keyword research explores both organic SEO and paid opportunities. But they’re not 100% accurate. With its unique "Keyword Suggestions" feature, Moz suggests related keywords and provides. The price of both the Standard plan (Moz) and Pro plan (SEMrush) are almost the same at $99 per month. The other tools don’t let you do this for a website you haven’t already set up as a project. What defines a good keyword difficulty score for your website to target though, varies depending on the ranking strength of your particular domain. Features: Target your keywords strategically with metrics like search. It allows them to evaluate queries. But there are several factors that determine this score, such as DA, homepages, query term use, and projected click-through rate (CTR). Let’s dive into the Semrush vs. This. For Moz, SEMrush is a direct competitor because they are both selling SEO software. Semrush is one of the leading SEO tools in the market used by thousands of industry professionals, and the Keyword Magic tool is one of the top keyword difficulty checkers you’ll ever get your hands on. Thus, it is inevitable that the data will be vastly different. Look for keywords with a low keyword difficulty (KD) score. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Acquire More Backlinks with Semrush. You might want to name the list something like "Keyword Difficulty Average" to remember its purpose. Differences in MethodologyA feature exclusive to Moz is Page Authority (PA). I recommend stacking Semrush’s and Ahrefs‘ keyword difficulty metrics to get a strong high-level overview of the competition. On the other hand, SEMRush Keyword Difficulty Score ranges from 0 to 100 as well, but the interpretation of the scores may vary slightly between the two tools. Finally, there is Google Keyword Planner. Results per report: 10,000. Within that comment, he gave us an inside look into how the score is composed as well. Pro: This is the starter plan from Semrush which is perfect for marketing newbies and small in-house teams. Keyword Difficulty. For your keyword research, you get the same data as the other two tools: volume, keyword difficulty, CPC and so on. A Keyword Explorer tool that unearths data on all important metrics such as search volume, keyword difficulty score, and so on. Equipped with a very useful blog for SEO education, Moz assists businesses with tools like Keyword Difficulty, Spam Score, Page Authority, and Domain Authority. Both the tools are efficient in competitor analysis. 3. In our view, Moz SEMrush is superior in keyword research. 🎯Moz: Known for its. ” Type a keyword that. It is possible that Moz and SEMRush are reporting different numbers of backlinks because they use different data sources. Most of the solutions provide solid keyword and backlink tools, but when it comes to content planning, Ahrefs destroys the competition. k. We explore features, pricing, and pros and to help you decide. Why are backlinks important to your SEO strategy? In addition to this, after making a list of some of the potential keywords to target in your blog posts, you can check the difficulty of those keywords using the Semrush keyword difficulty checker tool. . Perhaps you have a list of keyword targets or a list of keywords your site already ranks for exported from Google Search. Mangools’ SEO Extension for Google Chrome gives you insights into any webpage, with information on backlinks, on-page SEO elements, and more. Ideally, you should aim for keywords with a keyword difficulty score below 50 for optimal results. The old Keyword Difficulty tool was one of Moz's most popular (it's still around for another month or so, but will be retired soon in favor of Keyword Explorer). 1. These changes were made to make sure Semrush offers the best keyword research software possible. SEMrush Keyword Difficulty. Besides this basic keyword data, the tool also provides organic CTR (click-through rate), organic difficulty, and priority score. Moz – Yes, a 75% discount. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. Moz. Keyword difficulty is an SEO Concept to predict the ranking difficulty for a certain search term phrase. There are two different sets of competitors you want to research: Your current, actual competitors. It looks at the top 20 results for each keywords, whereas most tools analyze the top 5 or 10. Some tools include : What Is Keyword Difficulty? Keyword Difficulty (a. How semrush Calculates Keyword Difficulty semrush uses a number of factors to calculate keyword difficulty, including the number of searches, the number of results, the CPC, and the number of backlinks. My entire niche site business is built on finding low competition keywords with some search volume within my niches. provides additional capabilities like content audit and score. Starting price: $25 for 2,000 credits ($0. 2. The median CPC across all of the terms that we analyzed was $1. It offers a wide range of metrics, including search volume, keyword difficulty, and related keywords. You can sign up for a free account and get 10 keyword searches per day to check the keyword difficulty. resulting in each tool delivering a different keyword difficulty score. If you’re looking for an all-in-one SEO toolkit, both Semrush and Moz are great tools as they offer amazing features (at almost similar pricing). Moz’s pricing ranges from $99 a month to $599 a month. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords. Moz and Semrush are practical. With Ahrefs and Moz, a domain’s authority score is calculated mainly on the basis of backlinks pointing to it, but Semrush factors in backlinks, site. Although the difficulty score won’t reflect the actual keyword competition, it gives you a fairly accurate measure of the competition. Paid difficulty shows Google Adwords PPC competition for that keyword. Semrush. Try Semrush for FREE Now!The key features of SEMrush: Keyword Magic Tool – SEMrush possesses the largest keyword database on the market that includes more than 20 billion keywords. Semrush Keyword Magic Tool. But, we knew it had a lot of flaws in its scoring system. Guru: $249. The Organic CTR metric, however, is seemingly unique to Moz. Breadth. How Semrush calculates keyword difficulty. Moz Pro comes first when talking about its user-friendly interface for beginners. Rand Fishkin recently answered a question on the Moz forum about what a “good” keyword difficulty score would be. How to Install. These additional keyword ideas are generated in six different ways: phrase match, having same terms, also rank for, search suggestions, newly discovered, and questions. Theanalysis comes with page and domain potential metrics, which are unique ratings offered by Moz. SEMrush tool: Keyword research tools. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Once you reach the confirmation page, click “ Explore your account . Semrush is a great agency tool to help understand, monitor, and improve SEO performance and keyword rankings. SEMrush has a modest set of tools as well, so I would recommend SEMrush for a company with some money to spend, Ahrefs for those with lots of money to spend, and SpyFu for the startups and small. Breadth. You can check out any keyword’s ad history to find the ads that were most often at the top of the SERP. 5- Keyword Difficulty. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. Are you looking for an honest comparison of Moz vs Semrush? You’re in the right place. Analysis of Keyword Gaps. Backlinks:. keyword difficulty score; sites currently ranking for it; list of related keywords; SEMrush Keyword Magic Tool for Keyword Analysis. Moz Semrush; Amazon: 3. The best thing is to be able to see the click-through rate (similar to Ahrefs click rate) and priority score. Differences in Methodology. 8m: BigCommerce: 386k: 354k: 320k: Canva: 377k: 345k: 385k: Ecwid:. Using a similar metric to Moz, Semrush uses the Semrush Authority Score that functions in a holistic way that is similar to other authority metrics. " These people look for. Review the different keyword variations, questions, and related keywords. However, a possible workaround would be entering each search term into the Keyword Overview section to get an individual Keyword Difficulty score. Both solutions provide tools for managing social media accounts when it comes to social media management. Guru: $249. There is not a huge difference unless the analysis is for a competitive niche. Google's own Keyword Planner was built for folks who buy Google. What is the difference between Ahrefs and Moz? Ahrefs and Moz are both considered comprehensive SEO research tools for keyword research, domain ranking,. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Breadth. I’d choose Moz Pro out of all three here. Moz's keyword difficulty score helps you gauge the competitiveness. The “SEO Difficulty” score that Ubersuggest gives you is helpful. Semrush’s Keyword Overview feature is perfect for quick keyword analysis. As a rule of thumb, any website should be able to target keywords with a difficulty score of 30 or lower. It is used mostly in the keyword research process for selecting the keywords for which you actually have a chance of ranking. About Ahrefs;SEMrush is an excellent online SEO system that offers a great package of features starting with the easy-to-use keyword research. The research team at Demandsage is a huge fan of this insightful, heavy tool. SEMrush is a fantastic all-in-one SEO tool made up of over 50 different tools that will boost your SEO, content marketing, keyword research, PPC, and social media marketing campaigns. Business: $399. Keyword difficulty was a metric devised years ago when: Backlinks were a big thing; Metadata ruled rank; The SERP was simply a big list; Domain authority was kingThe enterprise tools that were evaluated: Botify: Technical audits, weblog data, website analysis, and reporting. KD. The backlink factors include the number of outbound links and spam score for. It has a freemium package and an “Individual” package with a lifetime cost of €290. Next, click on “Keyword Research,” “Explore by Site,” and then “Site Overview” in the left navigation column. 5. It offers a range of features that help companies with SEO, PPC, social media, content marketing, and competitive research. In a similar vein, the Standard plan offers fewer keywords tracked than the Pro plan. While the pricing is high (starting at $99), Moz allows only 150 keyword queries per month (compared to SEMRush’s 3,000 daily. The tool takes organic rankings & authority of domains into account when calculating this score to determine how hard it would be to out-rank those currently ranking for the target. Without research, marketing wouldn’t be as successful as it is today. For best results, checking your domain and page authority with multiple tools can give you a more accurate representation of where your site is relative to other domains !Priority is a special Moz feature that amalgamates all other scores and helps you determine which keywords to use first. Hence both are best in the keyword research manager or keyword research list!Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. Optimize an organic page for that keyword, or 2. The “priority score” feature for a keyword is available in Moz and not in SEMrush. SEMrush: Overview. On the other hand, SEMRush Keyword Difficulty Score ranges from 0 to 100 as well, but the interpretation of the scores may vary slightly between the two tools. Both Moz and. By lasplang / August 5, 2021 So, you want to bring traffic to your website? If your answer is yes, then SEMrush saves the hassle for many digital marketers. Additional data points such as the keyword difficulty score and advanced research metrics show users which keywords to target. MozBar See top SEO metrics for free as you browse the web. The higher a keyword’s score, the more difficult it would be to rank for that term. It was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov, and has been snowballing. For this reason, the difference between the two tools is small, but the difference in features makes Ahrefs the better choice for many users. However, a possible workaround would be entering each. The Keyword Difficulty (KD) score lets you know how easy or hard ranking for a search query is. The priority score feature aggregates metrics and makes streamlined recommendations for keywords to target, considering volume, click through rate, and difficulty. Step 4: Analyze the resultsMoz Keyword Explorer. The main differences is how many keyword reports, page analysis and keyword searches you can use every month) How does the price compare to similar products (like SEMRush and Ahrefs)? Well, Moz’s lowest tier is a bit cheaper than Moz and Ahrefs. However, a low Keyword Priority score means that you have a low organic CTR/volume and high difficulty. 1. Semrush also has an enormous keyword database for Google, which gives you all of the ideas that you need for writing tons of articles. g. Ahrefs’ keyword difficulty score is based primarily on the number of backlinks to the top-ranking pages. (Helps to identify competition level)One cool feature inside of Keyword Ideas that I don’t see a lot of people use is the different keyword types. Keyword difficulty is something that SEMrush has been struggling with for the past few years, though. SEMrush and Moz are the two top-notch SEO tools in the digital industry that help perform competitive analysis, keyword research, and overall search engine optimization. Moz. Surfer SEO Support. 7. The most important metric returned by Ahrefs’ keyword explorer is probably its keyword difficulty score. Analyze the SERPs – authority score, referring domains, backlinks, search traffic,. 3. Keyword difficulty is a score or percent (between 0-100) used by SEO tools to predict how difficult it will be to rank a certain keyword at the top of organic search results. However, while Moz is a very comprehensive SEO platform, Semrush still has it beat in terms of the number of features it. And it was time to see how their support stacked up. You Need Fewer Backlinks. SEMrush and Ahrefs are both paid tools with comprehensive suites of features for keyword research, such as keyword overview, keyword magic tool, keyword gap analysis, keyword difficulty, and. The lower the keyword difficulty score the better. Moz’s Keyword Difficulty tool is for narrowing down your pool of keywords to the ones you have a shot at ranking for, while Ahref’s Keywords Explorer is for generating new ones. Using SEMrush I was able to identify a phrase match for. In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords. Semrush, Moz, Ahrefs and GrowthBar are the best SEO tools out there for keyword research, competitive intelligence and SEO audits. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. Open Semrush’s Keyword Overview to research and analyze potential keywords. It uses an algorithmic method to calculate the score. Step #1: Install The MozBar. I attract links naturally, but I don’t build them. This query will generate a list of your top ranking keywords. Get Keyword Ideas. Semrush Site Health Score. Like other high end SEO tools, Semrush is really a suite of tools — 12 different ones to be exact. com: 70M: 154K: Ubersuggest: moz. This score. In Semrush, keyword difficulty scores are provided in percentages (see the ‘KD%’ column, above) Prioritizing keywords. Moz Keyword Difficulty Score. g. Some popular options include SEMrush, Ahrefs, Moz Keyword Explorer, and Keyword Tool. It is paid for but gives you more access than what you could have paid for. Like those two, Moz includes site ranking and audit tools, keyword research options, and backlink analysis that evaluates a number of different metrics. The SEMrush Keyword Difficulty Tool is a paid tool that you can use to determine how hard it would be to rank your target keyword in Google. It is an essential feature for anyone looking to optimize their website’s SEO strategy and improve its organic search rankings. Semrush boasts plenty of features that help you find the right keywords. The Difference Between Keyword Difficulty vs. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. Keyword difficulty represents how. You can use this tool for free by signing up for a 14-day trial. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. User InterfaceHi, My question is very focussed regarding these 2 tools. Without research, marketing wouldn’t be as successful as it is today. The differences from one keyword tool to the other call for concern. Semrush. The higher a competition score, the more bids there are for a. Organic Research Moz Semrush Keyword Difficulty Score Differences. Volume in Moz's tools is expressed in a range, e. SEMrush utilizes a research-based approach for finding the optimal keywords. Access and compare link metrics across pages while viewing any SERP. 0125 per keyword) Free trial: Yes. The keyword difficulty score on the platform is calculated by analyzing the. The lower the keyword difficulty score the better. Page Authority (PA), which is unique to Moz and not offered by other tools, is another metric that provides powerful insights. Here’s how the Moz Pro keyword tool looks like; You’ll get keyword data in Moz Pro, involving monthly volume, keyword difficulty, organic CTR, keyword suggestions, and SERP analysis. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Overview of Ahrefs, SEMrush, and Moz. The higher companies. LinkMiner is Mangools’ backlink checker. Moz’s Keyword Difficulty Checker tool can be a marketer’s best friend. SEMrush utilizes a research-based approach for finding the optimal keywords. To fully understand how authority scores impact difficulty calculations, you need to know how these different tools calculate authority scores. Compared to. While both Semrush and Ubersuggest offer rank tracking features, Semrush stands out as the better option. Bartending Certification has volume of 201-500. g. As with SEMrush,. Another thing I noticed is that most of the keyword difficulty scores for the keywords that I rank for are “N/A”. Semrush offers a 14-day free trial, while Moz offers a 30-day free trial. I filtered out around 15 keywords having KD of 0/1. The KWFinder vs SEMrush battle is one that has a different winner depending on your budget and your SEO needs. SEMrush provides real-time updates for more responsive campaigns, while BrightEdge banks on its proprietary Intent Signal tool to keep you one-step ahead of SERP changes. , Related Keywords, Autocomplete, and Questions). While "digital marketing" had the highest search volume compared to the related keywords, it had a keyword difficulty score of almost 75. Difficulty– keyword difficulty as judged by SEMrush; Visibility– visibility score; Difference– the difference between your rankings day by day; Volume– the amount of traffic your URL is getting; CPC– Cost Per Click;Hi, first post on the Moz Q&A forum. In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. While exploring keyword like “Top mobile under 15000” on Ahrefs, showing Keyword Difficulty around 20 means low competitive but when the same Keyword is. The higher the number, the harder it will be for your blog post to appear on page one of SERPs (or page two or three for that matter). Site Audits: With Moz’s site auditing feature, users. Moz’s Keyword Difficulty tool is for narrowing down your pool of keywords to the ones you have a shot at ranking for, while Ahref’s Keywords Explorer is for generating new ones. Average Keyword Difficulty (AKD): AKD is SEMRush’s own calculation of how difficult it will be to rank;. . Get an Overall Comparison of SEMrush vs Moz pro, Compare their Pricing, Plans, and features. While the differences may look small, ranking high can help you attract thousands, if not millions of potential customers. The highest score indicates the difficulty and importance of the keyword. Semrush vs Moz: Keyword Research. competitor sites to see what they’re ranking for. SECockpit estimates keyword difficulty 82% below the median. Image via Moz. In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. Its purpose is to help make finding easy-to-rank-for keywords more efficient. SEMrush vs Moz: Competitor Analysis. Moz – Moz also provides keyword research on its tool. Like Semrush and Ahrefs, Moz offers all crucial parameters for analyzing and comparing keywords, such as search volumes, keyword rankings, and keyword difficulty scores. It’s a generic keyword – so yes, I believe it’s hard to rank. It offers a complete package to fine-tune your SEO game. ميزة SEMrush Moz; Keyword Difficulty: SEMrush has a tool that assesses the competition level for a specific keyword. Therefore it is critical that KD is as accurate as it can be – this way, you can target the right keywords, better allocate resources, and effectively execute SEO strategies. On-Page SEO: Moz and Semrush have equal strength here. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. Volume is a real number that carries meaning by itself. 68. These tools are widely used by digital marketers and SEO professionals to improve their website's search engine rankings and drive more organic traffic. Breadth. What. The SEMrush keyword difficulty score is a percentage from 0-100, & the higher the percentage, the more difficult SEMrush predicts it would be to rank for. SEMrush has a keyword tool that. Keyword Research: Moz offers a powerful keyword research tool that helps users discover relevant keywords, assess their search volume and difficulty, and identify opportunities for optimization. You will see the Organic CTR for a keyword noted in the Explore by Keyword section of Keyword Explorer as well as within your Keyword Lists. 4. And apart from generating the related terms, you can find alternatives that happen to be either exact matches, ph rase marches, or broad matches of the keywords. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful. Here’s how the site audits look like in SEMrush; In SEMrush, you can get a full health score of your site. The score is now more accurate for all types of keywords across all of our regional databases. The SE Ranking tool provides a keyword difficulty score from 1 to 100, which is based on off-page and on-page SEO factors. Moz Considers Low Competition In Their Keyword Explorer To Be Below 35. analyze competitors, and more with Semrush. Step #3: Identify Search Volume. Although as per KD I can rank immediately even with a new site for those keywords, manually checking the SERPs showed a different scenario. And keep in mind that every keyword is different and has a different search volume, keyword difficulty score, and traffic value estimation. however. Let's move on to Volume. Moz especially well-known with their great content about SEO also offers us a keyword research tool developed by itself. 1 Moz Keyword Explorer: Uncovering Valuable Keyword Opportunities. Sign up here. 95 when billed monthly or $208. Does this mean daily, weekly or monthly? I cannot find that anywhere in the moz pro documentation. So in this post, let’s talk about both of their. Moz allows you to add up to 5 users to your account on its most. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. 2 billion keywords in its database. AdWords' "range" is so broad, it's nearly useless. The description provided within the tool. You want very responsive live chat support. Accuracy of Tools. SEMrush, Moz Pro, and Ahrefs each have their own valuable DIY SEO tool. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. All in all, SEMrush clearly offers more data than Moz on the keyword overview page. When comparing Semrush to Moz, the two are very similar. 17. Hence both are best in the keyword research manager or keyword research list! Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. That is mainly because of its accuracy, larger keyword database, customizable reports, and additional features such as custom notifications and PDF editor. SEMrush dominates with an overall user/editors rating of 4. SEMRUSH 74Ahrefs 67KWFinder 46SpyFu 36 Big. Ahrefs is an SEO tool that offers features to help you with your keyword research, content marketing strategies, backlink analysis, and others. Manual. As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. 6. SEMrush themselves have noted this and are working on improving this tool. Q6. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. SEMrush is a digital marketing tool businesses use to improve online visibility and performance.